2016
01.26

From Vice.com.

I remember going to my local shopping centre in 1997. There was a stall hosted by a popular soft drink brand that featured a circle of televisions, all of which were displaying Mario’s first proper 3D outing on the Nintendo 64, the gaming giant’s new powerhouse machine. They offered passers-by a shot at the new adventure from the plump plumber. Players could hit a button on the pop-up wall whenever they found a Power Star within the game’s labyrinthine castle hub, for which they would be rewarded with a cup of said beverage. Looking back, it might have secretly been a horrific Pavlovian conditioning experiment examining the influence of electronic stimulation and positive reinforcement on the mindsets of modern youth, but most likely it was a celebration of Super Mario 64, one of the most revolutionary games of all time.

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